HFI Video: Think locally, Win Globally - Designing for Emerging Markets with Apala Lahiri Chavan

Apala Lahiri Chavan, expert in Contextual Innovation and Design for Emerging Markets talks about the importance of thinking locally when approaching global markets.

Join the conversation with Apala at http://www.twitter.com/FuturistApala or visit http://www.humanfactors.com/emerging_markets/book.html to download a free chapter of her book.