The Power of PET design in action

Comment

Comment by Diane Chojnowski on September 24, 2009 at 11:11am

Hi Jim, This video was created using Camtasia Studio.

Comment by Jim Maston on September 24, 2009 at 7:08am

Great video. What software program did you use to zoom in and out of the tutorial?

Comment by Don Kim on February 25, 2009 at 3:47pm

Great stuff. Now, Is there any requirements or prerequisite before I persuade?

Comment by Warren Anthony on February 24, 2009 at 6:42pm

Great ideas, and I can recommend the new PET course.

Let's not mention just how hideously the design ends up in this example. :D

Comment by Ian Mikutel on February 10, 2009 at 6:28pm

Spencer, thanks for putting this video together, I really found it quite interesting and useful. Hopefully you can continue to make more of them in the future.

One area I'd like to see explored is some of the ethics behind PET design. For example, my mind started wondering at the part where you mentioned that a flight for $34 COULD be true. As a usability designer, where do you draw the line?

Comment by Michael Gambale on February 3, 2009 at 10:21am

Nice demonstration of principles to help make a site more persuasive.

Some of these principles, in particular the emotion piece is like trying to take a preview of a movie with great cinematography and laying out on a two dimensional surface (while using some general principles of usability). I often wonder if the same methods that marketing people use in movie previews can be leveraged to communicate this emotional edge in PET design.

Comment by Rajveer Singh Rathore on January 30, 2009 at 2:24am

Smart way to demonstrate the PET design, I enjoyed watching the video! :-)

Comment by akulashashi on January 21, 2009 at 9:15am

This is an amazing demonstration on PET. I really interested to see more such great examples. Thank you

Comment by Manoj Wadhwa on December 24, 2008 at 9:27am

Just loved the video and guess what... Delta.com still lacks the persuasive edge you have demonstrated in your video. I wish someone from their team gets to see this video and acts fast.. Thanks for a great video.

Comment by Paul Curtis on December 22, 2008 at 7:17pm

Very good demonstation of principles in use. Would like to see more of this.

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