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February 2009 Blog Posts (5)

Eye Insights: The Power of the Face

We have learned through eye tracking that the image of the human face is a powerful thing. The eye is naturally drawn to the face, and we often spend several moments looking at it.

If you use faces in your design, be strategic in how you use them. Use the power of the face to draw the eye to the area of the page that you want them to focus on and then make sure that it leads them to where… Continue

Added by Andrew Schall on February 18, 2009 at 3:57pm — 10 Comments

Effectiveness of Social Media as an Internet Marketing Tool

Recently me and my colleagues came up with a strategy to drive people in the social media realm to a site by simply offering tid bits of information through avenues of social media. The campaign consists of random acts of kindness, one suggested act each month and more details about the campaign at the website.

Our main objective is to have this site and our presence in the social realm be personal and the idea of a person rather than a group. One of our objectives is to increase our… Continue

Added by Todd Vaughn on February 17, 2009 at 11:58am — 5 Comments

Eye Insights: Evaluating the Effectiveness of Your Visual Design (Sans Eye-tracker)

Not everyone can afford eye-tracking for every project. So, is there anything that can be learned about the effectiveness of your visual design without the expense of using an eye-tracker?

Every web site design has a “visual hierarchy”, whether intentionally created or purely by accident. Visual hierarchy refers to the order in which the elements on a page are viewed. While eye-tracking can provide concrete data about how your users view your site, there are a variety of low-tech… Continue

Added by Andrew Schall on February 10, 2009 at 12:00pm — 1 Comment

ResearchDriveBy: Looking for images ... of looking

There are many claims out there (some made by me!) about how visual hierarchy, gestalt and composition might be used in design to guide users attention around a web page or through a gui task flow ....

One of the oft made claims is that if someone else is clearly looking at something ... our eyes tend to follow that same path. I wonder if we can put this claim to a test.

If, in your meanderings through the web, you have or run across examples in which eyes are clearly… Continue

Added by kath straub on February 9, 2009 at 5:30pm — 2 Comments

The role of PET in designing e-learning courses

There has been a recent emphasis on transformation,some within my own company and in other areas Transformation

My question is do you agree that User Experience (including PET design) has a role in helping to make sure students/people have a positive experience with e-learning courses?

As a former programmer (java) now learning instructional… Continue

Added by Michael Gambale on February 3, 2009 at 12:30pm — No Comments

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