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March 2010 Blog Posts (10)

When usability (or lack of it) can kill

Some of my colleagues in the UX community cannot do so much as walk out their front door without seeing some interesting application of technology 'in the wild' that compels them whip out their camera, post photos online, tweet and blog on the subject. But not me, no sirree. Or at least, not until now.

Now I'm as interested as the next nerd in the contextual elements of technology, the way in which society co-opts it, makes it work (or not as the case may be) and new uses emerge to… Continue

Added by Robert Gillham on March 31, 2010 at 12:30pm — 3 Comments

Is User Experience Different than Usability?

I was recently asked "Is user experience different than usability?"

Our field has been called many things:

  • Engineering Psychology
  • Personnel Subsystem Design
  • Human Factors Engineering
  • Ergonomics
  • Usability
  • User Experience

Sorry. It was not my idea.

The switch from Usability to User Experience flagged a wider viewpoint. We are not just…


Added by Eric Schaffer on March 30, 2010 at 5:36pm — 3 Comments

HFI's Healthcare UX Podcast Series

HFI's been working with clients in the health/medical/pharma space for many many years now. We've helped clients with everything from EMRs to dialysis machines to consumer pharma sites. And so, it's always been clear to us how big a factor user experience (UX) was in determining the success of any health care (I'll use "health care" generically to refer to anything in the health, medical, pharma or other health-related space) venture. Clearly, the recent health care debate here in the U.S. has… Continue

Added by Jeff Horvath on March 30, 2010 at 9:00am — No Comments

7 reasons to wireframe or prototype

Wireframes & prototypes didn´t use to be a priority for IT professionals. But as the IT industry develops, it becomes essential to build websites or apps on solid foundations. Here comes a non-exhaustive list of why we should all be using wireframes and prototypes more often.

1. We speak different languages

Imagine an English developer having to explain a future website to his client, a… Continue

Added by Etienne on March 26, 2010 at 5:05am — No Comments

It's Two Budgets Really

I've had a few interesting conversations on budget for UX work and UX institutionalization. Probably everyone knows that the spend for UX work should be about 10% of the overall development budget. I think I first published that in about 2001 as I was working out joint UX and delivery processes with Tata Infotech. When you worked it out, the UX component usually ran around 10% of the overall project costs. But, what about institutionalization of UX?

Think about it like the difference… Continue

Added by Eric Schaffer on March 18, 2010 at 10:36am — No Comments

Why wireframes belong to the past

Yes, although wireframes are essential before building a website or a software, they are now obsolete. I´ll tell you why in a second but first, we should do a bit of IT history.

Wireframes: a short history

At the beginning of (IT) times, if somebody wanted to build a website or an… Continue

Added by Etienne on March 18, 2010 at 7:16am — 1 Comment

Where Success Is A Tradition

I recently got back in touch with my undergraduate advisor, Dr. Jennifer

Dyck. I hadn't visited the SUNY Fredonia website in a few years, and

was delighted to find that she had a paper recently published in Ergonomics

in Design
. (As an aside, I was also happy to see that my

independent study research was listed on her

!) It turns out that I was actually a participant for… Continue

Added by Danielle Smith on March 16, 2010 at 8:30pm — No Comments

Ready, Fire, Aim!

It's just great to see how enthusiastic many companies have become about institutionalization of customer-centric design. They certainly get excited. And they often start reeling off projects and programs that they want to start last year or sooner. There is always a set of major design initiatives in progress which will be likely to train-wreck if UX staff are not dispatched instantly. There is a group that needs training. And, we need to get standards or we will continue to build an installed… Continue

Added by Eric Schaffer on March 10, 2010 at 1:30pm — No Comments

New Marriott Site... usable for sure, but is it missing an opportunity?

Recently, when making hotel arrangements for an upcoming business trip I went to Marriott.com and was pleasantly surprised at their new home page. The focus of the new design is a set of six cleanly arranged cards. Each card is a task or intent one might have for being at the site (is it just me or does the aspect ratio of the cards look like make them look very iPhone/Droid/Pre app-like?. I could easily see the hotel search being an app on my iPhone). The… Continue

Added by Jeff Lees on March 8, 2010 at 10:46pm — 1 Comment

Applying "cognitive fluency" on your website

Cognitive fluency is simply a measure of how easy it is to think about something.

People prefer things that are easy to think about to those that are hard.

According to psychologists, Cognitive fluency serves as a short cut in a world where lots of things fighting for our attention and we have to quickly

sort out which are worth checking out.

In designing for the online world, words that well received or easily understood are…


Added by Mr Yap on March 5, 2010 at 7:19am — No Comments

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