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Jeff Werness is HFI's CUA of the Month for March 2015. “There has been a fundamental shift from treating digital as a new advertising medium to digital being intrinsic to the human conversation. A big change occurred when we started to move into digital and understand that it is all about giving the customers what they want and need, whether they expressed it or not.” Read the entire…Continue
Added by Human Factors International on March 6, 2015 at 11:00am — No Comments
During design, UX teams do formative testing – focusing on qualitative data and learning enough to move the design forward. But how many participants are needed to have confidence in the test results? That debate’s been going for a quarter-century.
Read the full article: http://ow.ly/JQa0e
Added by Human Factors International on March 2, 2015 at 4:30pm — No Comments