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April 2012 Blog Posts (6)

Do Personas Always Have to be ‘Good’?

If you have been in the field of User Experience Design, then it is very likely you are familiar with the use of personas in the design process. Introduced by Alan Cooper in 1998, the use of personas has proven to be immensely popular with professionals who follow a User Centered Design approach.

What you may not be so familiar with is the parallel that Alan Cooper drew with theater when describing the use of the persona technique.

Our scenario process has been…

Added by Apala Lahiri Chavan on April 25, 2012 at 5:30pm — No Comments

Answers to Select Questions on User-Centered Design

April 23, 2012 – submitted by Hardik Khanna

Question: I am an Internet evangelist. I came across your website through a friend's recommendation and really like it. I have a query regarding web designing, which goes like this: on websites, why are filters provided on the right-hand side of the page? From my personal observation/usage I have seen that generally the cursor is always on the right side of the screen, which is probably because I am a…


Added by Eric Schaffer on April 24, 2012 at 2:30pm — No Comments

New Smart Watches Promise a Wearable Device Revolution

Tech circles have been exploding this week with news that both Sony and Allerta announced new smart watches- wrist accessories that are smart, connected and will replace the dummy timepiece popular with most non-millennial groups.

Both the Sony SmartWatch and Allerta’s Pebble show signs of…


Added by Human Factors International on April 17, 2012 at 5:01pm — No Comments

Seven Common User Experience Mistakes To Avoid In Financial Services - How to avoid blunders when aiming for the best possible customer experience

I don't think there's a single financial institution still standing that doesn't recognize the obvious — ensuring a…


Added by April McGee on April 17, 2012 at 2:30pm — No Comments

Wunderlist's Cross-Platform Acquisition & Onboarding Process

Acquisition is about acquiring new users, this is a fairly daunting task given the number of apps exploding in the app stores. Effective user acquisition strategies are of great importance and vital to success.…


Added by Sachendra S Yadav on April 11, 2012 at 7:08pm — 1 Comment

How to Be Corporate and Still Be Creative

If you’re like me, you graduated from art school and had dreams of working as an art director at a small agency. You envisioned having your own office on the top floor of a loft with 30-foot ceilings.

Designers would play ping-pong below; people were allowed to drink beer at work; and brilliant ideas would flow effortlessly from your mind into multi-million-dollar campaigns for clients like Nike and Coca-Cola.

In fact, you got a job at a large corporation and were shown to a…


Added by Oviyas on April 4, 2012 at 6:00am — No Comments

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