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May 2009 Blog Posts (7)

7 Ways Mr. Fire Can Use Neuro Web Design to Turn Up The Heat

Joe Vitale is Mr. Fire and when I got an email from him saying "I love your book" we talked first by email and then by phone. Joe interviewed me for his subscriber base, and during the interview he asked if I had looked at his site from a Neuro Web Design point of view. I told him during the interview that I would review his site in my blog, so here goes!

What is Joe doing well in terms of principles from the Neuro Web Design book,… Continue

Added by Susan Weinschenk on May 28, 2009 at 11:45am — 2 Comments

Paula Scher on Failure

Paula Scher is one of the world's most famous graphic designers, known for creating Citibank's umbrella logo as well as for design work for The Public Theater, The New York Times Magazine, the American Museum of Natural History, The New York City Ballet, and Herman Miller. She believes failure is the secret to artistic success. "You have to fail in order to make the next discovery," says Scher. "It's through mistakes that you actually can… Continue

Added by Surjeet Choudhury on May 25, 2009 at 1:16am — 3 Comments

In Pursuit of Elegance: 12 Indispensable Tips

Matthew E. May is the author of In Pursuit of Elegance:
Why the Best Ideas Have Something Missing and the ChangeThis manifesto called Creative Elegance. He spent nearly a decade as a close adviser to Toyota and works with creative teams and senior leaders at a number of top Fortune companies.
Read Full Article:


Added by Surjeet Choudhury on May 25, 2009 at 1:00am — No Comments

5 Steps to More Creativity Using Brain Science

Want to be more creative? Whether you are an artist, writer, scientist, web designer, marketer, sales person or business executive, being more creative means you'll come up with more and better ideas and have more fun while you are doing it.

If you want to have more creative ideas you need to work with, not against, the part of your brain that comes up with ideas: the pre-frontal cortex. This part of the brain focuses on finding… Continue

Added by Susan Weinschenk on May 12, 2009 at 10:25am — 6 Comments

Eye Insights: How Many Participants do you Really Need?

How many participants do you need? This is one of the most frequent questions that I get when asked about eye-tracking. I find that the best way to explain it is to present a series of heatmaps generated from eye-tracking.

Let's look at a random sample of 3 different groups each composed of 8 people:

As you can see,… Continue

Added by Andrew Schall on May 6, 2009 at 3:49pm — 2 Comments

Persuasion for green energy.

I would like to share this interesting article on how persuasion could put to work for greener energy.



Added by Sonal Waikul on May 5, 2009 at 2:23am — No Comments

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