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August 2009 Blog Posts (3)

5 Ideas -- How To Use Brain Science To Create Persuasive Presentations

How many BORING presentations have you attended in your lifetime? If you are like most people the answer is "too many"! Recently I gave a talk on how to use brain science to create compelling and persuasive presentations. Here are 5 ideas from the talk:

1) Talk to the emotional brain with photos. Forget text bullet points on your slides. Those bullet points are your outline. Don't bore your audience by showing them your outline! Use… Continue

Added by Susan Weinschenk on August 20, 2009 at 12:03pm — 1 Comment

Does audience gender influence your persuasive message?

Are you like them?

One of HFI's favorite buttons passed out at courses and trade shows is "Know thy users for they are not you."

In the context of typical user interface design, this makes sense. There are many variables that make other people different than the designer: computer experience, domain experience, vocabulary – the usual run-down of "cognitive differences". Therefore we conduct usability tests to insure we design… Continue

Added by Diane Chojnowski on August 11, 2009 at 12:00pm — No Comments

How I Fit User Experience into My Company

Fitting a user experience team into my corporation has been one of the most challenging and ongoing struggles since our UX team started a few years ago. Aside from other things, you are up against teams that are already in place doing similar activities, business processes and software development life cycles that already spell out how things should work and people that are comfortable in their roles and don't want to change. As I struggled fighting for change to get UX positioned appropriately… Continue

Added by Torey Maerz on August 4, 2009 at 1:00pm — 1 Comment

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