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Eric Schaffer speaks at BigDesign in Dallas, Sept 18

Eric Schaffer, Founder of HFI, currently CEO and Head of HFI Laboratories, hopes to see you at BigDesign in Dallas, September 17-19. His talk "How UX Transforms Your Company Into a Market Leader (Without Steve Jobs)" takes place at Trinity 1-3 on September 18 at 4:00 pm.

In the UX field since 1977, he is a global evangelist for UX and has been the core driver for work on institutionalization of UX. Dr. Schaffer has completed projects for more than 200 Fortune 500 clients, providing user experience design consulting and training. He has extensive experience in the financial, insurance, manufacturing, government, healthcare, and telecommunications industries and was the primary developer of the HFI courses on UX.

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