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Why is it so %$&# Hard to Make an App Easy?!?

By Noah Schaffer

Noah Schaffer earned a doctorate on User Experience (UX) in digital games at Rensselaer Polytechnic Institute. He is now an Executive UX Strategist for Human Factors International. Noah has done consulting for Citibank, Standard Bank of South Africa, Research In Motion, REI, Best Buy, Cabela’s, World Bank, and others. He teaches three of HFI’s courses on UX.

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